Monday, February 15, 2016

Importance of Sound Design in Visual Media

The design process requires a composition to follow the principles and elements of design. For artists and designers that do not engineer audio, audio is treated as an afterthought. For example, many animators, video editors, and motion designers create exceptional visually stimulating elements but fail to tie-in the composition with great audio development. Because of the second-hand treatment of audio with video, the designer has failed, and the potential great piece of work is average at best.

In a traditional sense, a visual audio presentation pleases the eyes, ears, and heart. Using audio to the designer's advantage does not require a vast library of skill. Understanding how to edit, mixing, and implementing edits to correct blemishes are the basics needed to achieve a desirable audio sequence. Combining effects can improve vocals and transform sound effects into unrecognizable audio to add variety to the audio assortment.

Sony Sound Forge Pro 11 DAW

During the design conceptual stage, analyze the theme, vibe, and atmosphere to narrow down what is needed to have the scene come to life. If vocals are required, capture the audio in an appropriate sound environment. Nothing is more distracting than an echo from a poor audio recording, and there is only so much audio editing that can be done to correct such an occurrence. Relying on software to fix majors issues is not advised. Just like with video, audio needs to be captured with as little editing needed in post-production.

Workflow Within Adobe Audition

Speaking of software for audio editing, there are a number of available mainstream programs. These programs have received general praise. Preference plays a role in which program are regularly used by individuals and production houses. Myself, with my experience with audio consisting of mixing, clean-up, and looping, Adobe Audition is my audio editing program because of the familiarity with the Adobe Suite. If Sony's software (Sound Forge Pro 11) and Avid's (Pro Tools 12) collection is a familiarity, use what is comfortable. Audacity is a popular open-source option for those who can not afford the premium options.

GUI Within Avid's Pro Tools 12

Below are a list of resources that help designers with little or no access to a sound studio to capture high-quality recording. Audio packages are a great deal because of the bulk of audio for a relatively low price.

Premium Audio Providers




Free Audio Providers